Our Story

Who we are...

Balance the Superfood Shot, formerly Life Equals, is a company comprised of real people who believe in real food and returning to the basics. We wake up each day with the desire to make a difference and, if we’re lucky, leave the world a bit better than we found it. You won’t find any faux health foods, fad diets, or false promises here, just real products that address the health of America.

We are consistent in word and deed. We are true to who we are, what we do, and who we serve. Every day we strive to establish a future built on trust, intellectual honesty, and candor. Only when we share our true self and live our values do we have the power to build something of real purpose and make an impact on the world.

Our focus as a company is not limited to just financial successes. We are focused on contributing to our local community while working towards a global impact on the health of our human race, thereby creating a lasting change for the better.

Each of us are determined to exemplify our endless passion in order to embrace the unknown, all while exuding the confidence to share our beliefs. We know the road to success is winding and requires the traveler to weather the storms of progress, but it is that adventurous life each of us strive to live. We are diligent, hard-working, and adaptable in our pursuit of success.


Our Origins...

Born from the simple desire to get quality, sustainable products to people, Life Equals was established in 2011. With a drive to bring nutrition to the masses, the founders started the company with a line of American-made, highly-effective supplements designed to provide a variety of nutritional support. 

In 2014, after launching in Whole Foods Market, the desire to get back to the basics was a spark within the founders’ minds. After learning of the lack of fruits and vegetables Americans consume in the Standard American Diet, that spark quickly became a wildfire! In 2016, after consulting with doctors, dietitians, medical professionals, and health coaches, Balance the Superfood Shot® was born. Finally, a product that made getting those daily fruit and vegetable servings radically simple.

In late 2018, in an effort to align the overall brand and product, as well as make it easier for customers to find us, Life Equals repositioned as Balance the Superfood Shot. Today, Balance the Superfood Shot sells its staple supplement line whole focusing on it keystone superfood shot product line, all while tirelessly working to improve the Standard American Diet.


Our Mission...

To provide and easy and elegant, way for individuals and families to improve their health, one shot at a time.


Our Vision...

A world where every person, no matter how busy, eats their daily servings of organic fruits and vegetables.


Our Place in the World

We believe in gratitude and giving; coming to the table with open arms and minds. We will share our abundance with others financially through non-profits and by getting our hands dirty and helping people connect to their food sources. Since day one, our company has made giving back a priority. With the creation of Balance the Superfood Shot®, we’ve developed a new level of commitment to giving back. Each month, you will find us with our local give back partner, Cross-Lines, volunteering in their community garden, building garden plots, weeding beds, and planting food for the benefit and use of the surrounding community.